BoldMove at The Creative Moment Awards
In PR recruitment we are often asked to sponsor or buy tickets to attend PR industry awards. As nice as it is (we’ve done it a couple of times) to offer support, most of these awards have been much the same for a while now: Same venue, same PR categories and same food...
As a weekly contributor to the fantastic PR moment, hosting their PR jobs of the week blog, it was brilliant to be asked to get involved with their sister brand Creative Moment, (the online magazine for creative campaigns and creativity) on their inaugural awards. Obviously, I jumped at the chance. What excited me most, is that these are the first awards to specifically honour Creativity in the Public Relations industry and are judged by the best creatives in the business. This is, without doubt, just the thing that the PR industry needed!
BBC & SKY sports presenter Gavin Ramjuan took on hosting duties for the ceremony which was held at the Mount Calm Hotel in London’s Marble Arch.
From a purely mercenary perspective, awards ceremonies provide the perfect opportunity to catch up with previous PR candidates who we’ve placed over the years and to meet a few potential new ones (surreptitiously of course). Mingling with outstanding PR Agency leaders is always a bonus especially when it comes to hearing about their plans and indulging in a bit of PR industry gossip… Oh yes, not forgetting the chance of picking up a brief or two.
I left “the husband” behind babysitting, put my glad rags on and called on the brilliant creative director that is Ruby Quince to be my date. He has just taken a year out to relearn creative strategy from the paid side of the industry and develop a truly channel-neutral approach to brand communications at the School of Communication Arts - a perfect wing man for the evening, I thought.
I chose to sponsor the award for Best Campaign using Humour and was delighted to hand it over to Octopus Group & Hectare Agritech, for their brilliant (and very funny) Tudder App campaign. It’s “Tinder for Cows”, which in Battersea is not much use, but my beef farming bother-in-law in Northumberland loved it….
As I was already on the stage, I also handed Hope & Glory & Pokemon the award for best animation for Pokemon Planet.
The standout winners were The Romans, who swept the board with 7 wins, an awesome result for an agency who have only been around for a couple of years.
The big Award – Creative Agency of the year, went to Manifest, which was extremely well deserved.
The wine was flowing, the company superb and the food surprisingly palatable. The event wound up at 1am and it was into an Uber for home, lightly swaying.
Congratulations to all the winners and round of applause to the Creative Moment team for a cracking event.
Looking forward to 2020. Maybe they’ll let me judge too next time 😉.